All services

08 · Your website and Google listing

Improve the pages people find and the listing they see beside them.

Build useful service and location pages, track the searches that matter, and keep your Google Business Profile accurate, complete, and connected to the website.

Rivet and Pine remodeling appearing prominently for an Orange County kitchen-remodeling search
THE STRAIGHT TAKE

Local search is a connected system: the website, Google listing, reviews, business details, and ongoing improvements all need to tell the same story.

Why this exists

A search engine cannot recommend what it cannot understand.

One vague homepage and a half-finished Google listing leave too much for the customer and search engine to guess. We improve the pages, clean up the listing, connect the facts, and track what changes over time.

What this looks like

Track the movement. Improve the pages. Keep the listing accurate.

Local search connects the website and Google listing: watch the searches that matter, build useful pages, keep the business facts accurate, and measure again.

01 · Keyword tracking

See which searches are moving.

Track a useful set of service and location searches over time so you can see where visibility is growing and where the work needs to change.

  • Current position
  • Change over time
  • Priority searches
Rivet and Pine keyword tracker showing local search positions improving over time
02 · Content development

Each page starts with a useful plan.

Map the search, customer questions, project proof, photos, links, and next step before writing. Then draft, review, and publish.

  • Research and page brief
  • Draft and review
  • Publish-ready checklist
Rivet and Pine content workflow moving a local service page from research through publishing
03 · Page improvement

Turn the plan into a better page.

Use the tracking and customer questions to improve titles, structure, copy, photos, and internal links—then measure the page again.

  • On-page changes
  • Useful local proof
  • Measure after publishing
Rivet and Pine page editor showing concrete local SEO improvements before publishing
04 · Google Local Listing

Keep the business facts accurate everywhere customers see them.

Review the hours, phone, services, photos, service area, categories, and website link so the Google listing and website support each other.

  • Correct business details
  • Useful services and photos
  • Connected website link
Contractor Google Business Profile showing accurate hours, phone, services, photos, and service area

How it actually works

From setup to a real customer conversation.

01

Audit the website and listing

Review the pages, searches, business details, categories, services, photos, and website links.

02

Build the page plan

Decide which topics deserve pages and which belong together.

03

Improve both surfaces

Create useful pages and keep the Google listing accurate, complete, and connected.

04

Watch and improve

Review indexing, keyword movement, listing activity, and search data, then strengthen what has a real reason to grow.

What is included

Everything you need to get started.

The exact setup follows the business, but this is the working scope behind the service—not a pile of vague “optimization” line items.

Good fit

Yep.

You want a durable local-search foundation and understand that useful content, reputation, competition, and time all matter.

Bad fit

Nope.

You want a guaranteed ranking date, hundreds of thin location pages, or reports padded with numbers nobody uses.

Questions people actually ask

Straight answers before the sales call.

01When will we rank?

There is no honest universal date. It depends on the market, competition, site history, reputation, links, content, and how consistently the business is represented online.

02Is local SEO included with the website?

The Functional Website includes the basic on-page foundation. Deeper page development, keyword tracking, Google listing work, and ongoing improvement are part of this service.

03Do you make a page for every city?

Only when the page can be useful and specific. We do not publish fifty copies with the city name swapped out.

04Does this include our Google listing?

Yes. We audit and improve the Google Business Profile alongside the website so the hours, phone, services, photos, service area, and links stay consistent.

Want to talk through this setup?

See whether local seo + google local listing fits the way you work.

We will show you the setup, answer your questions, and tell you where it helps—and where it does not.

Talk through local search